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SHERYL SEAPY
Media Relations Specialist
A specialist in national business and consumer media relations, Sheryl
Seapy brings more than 14 years of public relations experience in building
visibility campaigns for companies in the technology, healthcare, biotech,
consumer products, business-to-business, legal and financial services
industries. Seapy has provided media relations counsel relating to patent
protection cases, software piracy prevention programs, initial public
offerings, merger and acquisition activity, product launches, quarterly
financial results and crisis communications.
Currently Seapy provides corporate communications/media relations counsel
to a variety of technology, consumer and healthcare clients, including
Autodesk, Novartis Pharmaceuticals Corp., United Commercial Bank, Allergy
& Asthma Network Mothers of Asthmatics, Genentech, Pharsight and STAAR
Surgical.
By leveraging her network of business press and industry trade relationships,
she has generated positive coverage for her clients in a variety of high-profile
media outlets, including the New York Times, BusinessWeek, “Next
@ CNN,” Dow Jones, CNBC, Money, Financial Times, Associated Press,
Smart Money, Investor’s Business Daily, Wall Street Journal, Bloomberg
Business News, Barron’s, Modern Healthcare, CBSMarketWatch.com,
USA Today, San Francisco Chronicle, Economist, Forbes, Reuters, Los Angeles
Times, TheStreet.com, CNN Financial News and Fortune.
Seapy’s prior experience includes the management of global design
software firm Autodesk, Inc.’s (Nasdaq:ADSK) corporate-wide media
relations programs, acting as the PR liaison to the investor relations
team and as a corporate spokesperson, as well as providing the message
and media training program for the executive team. She also served as
Autodesk’s representative on the communications board for the Business
Software Alliance, a technology industry group focused on educating consumers
on software management and copyright protection, cyber security, trade,
e-commerce and other Internet-related issues.
Before joining Autodesk, Seapy served as vice president/group director
and director of the West Coast media relations practice for international
financial communications and investor relations firm Morgen-Walke Associates
(now Financial Dynamics). Seapy also served as the director of media and
public relations for a boutique investor relations firm focused on biotechnology,
medical device and biopharmaceutical companies, as well as management
roles in public relations firms where she directed PR and media campaigns
for healthcare, consumer, business-to-business, transportation and legal
clients. Her clients included PacifiCare Health Systems/Secure Horizons,
Prudential Securities, Toshiba America Medical Systems, Orange County
Transportation Authority, Sheppard Mullin Richter & Hampton, and the
Orange County and San Diego County Bar Associations.
Seapy holds a Bachelor of Science degree in business administration, with
a minor in Spanish, from the University of Southern California.
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